The pandemic created a sink-or-swim situation for dealers. Those who were able to adapt their business operations to overcome challenges were able to thrive. Having a robust online presence and providing contactless sales and service gave some dealers a competitive advantage. But contactless sales and service aren’t a fad—customers want convenience. Here are some of the ways dealers and organizations are incorporating contactless sales and service into their operations. VIRTUAL RV TOURS Some say that one day, RVs will be fully sold online, without customers ever needing to step foot in the dealership. Whether or not that comes true remains to be seen. But of one thing we can be certain: if someone is buying an RV from you for the first time, odds are they’re checking out your units online first. In an IDS survey of RV dealers, when asked if dealers currently offer an online catalog, only 23% said they do and only 12% said it’s up to date . You can provide prospects reassurance by offering them the convenience of a virtual tour of your units before they need to commit to coming into your shop. For younger generations looking to buy, that call could be what makes or breaks your sale—if they like your dealership on the call, they’re more likely to come into your shop.
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