Cloud technology has been on the rise for a few years now. Switching servers to a third-party cloud provider enables dealers to focus on the parts of their business that make them money, rather than needing to sink resources into maintaining their own server. Now that more dealers have adopted cloud hosting, we’re seeing a shift in how dealerships operate and what they’re demanding of cloud service providers.
Over the past 1+ year we’ve learned that change isn’t always a bad thing. Our ability to pivot to the market’s needs have become one of the defining measures of our success. Online only and contactless have become standard language, but there’s more change to come. Embedded electronic smarts, like your smart home thermostat or doorbell camera, will become standard in RVs & marine vehicles. Consider the simplicity if your RV told you what it needed and enabled automated service scheduling? Or your bowrider shared with you performance metrics, usage reports, and service scheduling reminders. The automated scheduling could even detect if the required parts are in inventory and order them if required. More smarts equals better service.
DAVID DARRELL Director of Cloud Operations at IDS
SECURITY Cyberattacks are a growing concern for dealers across virtually all industries, and RV dealers are no different. According to Retarus, malware increasedby358%overall and ransomware increased by 435% compared to 2019 . While some may still be apprehensive about moving to a public cloud, worrying that security won’t be as tight as a private cloud, dealers needn’t worry. Public cloud hosting tends to be more secure than private clouds. That means that a DMS provider’s cloud solution is inherently more secure and provides the added benefit of relieving dealers of the responsibility of maintaining their server.
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