FOREWORD FROM THE GENERAL MANAGER
F R A N K T A M B U R R I N I General Manager, IDS
“Technology on its own does not solve problems - it’s the people behind it that make the difference.”
Despite the challenges the industry has faced throughout 2020 and 2021, RV sales haven’t slowed down. The COVID-19 pandemic has spurred an exuberant interest in RV ownership. But as Phil Ingrassia, President of the RVDA, has pointed out, the camping trend was already on a growth curve. The pandemic put some gas on the fire, but the fire was burning hot already and is set to carry on into the year ahead. With more Millennials and Gen Z buyers entering the RV market, dealers are experiencing increased demand. The dealers who will profit most from the demand are already thinking about how to further adapt for services, rentals, new tech, and up-to-date business practices while still navigating roadblocks like parts shortages and employee burnout. There’s another big shift happening not just in dealerships, but everywhere: the growth of Millennials and Gen Z talent in the workplace. These generations are primed to adopt and leverage technology quickly. The key will be to utilize them as internal champions for technological upgrades. Technology on its own does not solve problems—it’s the people behind it that make the difference. With all that in mind, we would like to highlight some of the biggest trends we expect to impact RV dealers in 2022, as they navigate what it means to provide a “new customer experience” at their dealership.
1. The New Customer Experience 2. Maximizing Service Efficiency 3. Creating Contactless Convenience 4. Business Intelligence and Analytics
5. Embracing the Cloud 6. Labor Automation 7. Sustainable RV Technology 8. Navigating the Acquisitions Landscape
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