DIFFERENTIATE YOUR BUSINESS
More consolidation means that “big box” dealerships will be able to offer more competitive pricing. Because many smaller dealers won’t be able to compete on price, theywill have to findways to compete on customer experience. Focusing on reinforcing your team’s relationships with your customers and providing a more personalized experience will make all the difference in a highly competitive market.
Communicate Throughout the Service Cycle
Notify customers about the status of their unit, when parts are on order, when their unit is ready for pick up, and when their unit is due for servicing.
Ask Customers for Feedback
Send customers post-sale and service surveys asking them to rate their experience and provide feedback. Automate your survey requests to make them easier to manage.
Request Customer Referrals
If your customers are happy with their service, they will most likely be happy to refer their friends and family. Proactively ask customers to refer friends and family using automated email and SMS communications.
25
Powered by FlippingBook