IDS 2022 RV Industry Trends Report

Inventory issues have been a huge issue for dealers and we see this continuing to be a challenge in the near term. Lack of new inventory is frustrating for customers and has put an overload on parts and service. It is more important than ever to stay in close communication with your customers to maintain your relationships. With a 98% open rate, text messaging is an amazing way to reach out and stay in touch with your customers.

SHAUN SORENSON CEO at Kenect

RV RENTAL DEMANDS

With travel restrictions put in place throughout 2020 and part of 2021, the RV industry saw an uptick in demand for rentals. Now, despite restrictions loosening and many people resuming their travels, interest in RV rentals is set to continue in the year ahead. Dealers who offer rental services at their business will have access to a growing market of RV-ers. AccordingtoanIDSsurveyofRVdealers, only21% of dealers currently offer rental services . What’s more, only 5% of dealers who don’t currentlyoffer rental servicesplanonadding them. While rentals may not be the most profitable channel for many dealers, rentals present an opportunity for collecting customer data. If you know who is interested in what type of unit, you can market to them.

Furthermore, according to the “Go RVing Owner Demographic Profile”, 66% of RV Intenders (people who intend to purchase an RV) have considered renting an RV . An RV rental can be the gateway to an RV purchase.

RV RENTAL MARKETPLACES Buying an RV is a lot cheaper than buying an investment property. That’s why we’re seeing more people purchasing RVs and renting them out as vacation properties, including co-op buying RVs and sharing in the maintenance fees and profits. RV rental marketplaces like Outdoorsy and RVEzy are a testament to this growing trend.

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