Connect
In our 2025 survey of RV dealers across North America, we asked which challenges they expect to have the greatest impact in the year ahead. The results closely mirror last year’s findings. Rising product prices and interest rates remain the top concern, followed closely by the ongoing struggle to hire and retain talent. Dealers also pointed t o customer retention, new customer acquisition, and changes in lead flow (declining foot traffic alongside increased online research) as significant challenges. These results reflect a broader market shift and the uncertainty that comes with it. AI is reshaping how buyers research purchases, while ongoing economic uncertainty is making customers more cautious about committing to a new RV. Biggest Challenges RV Dealers Face
What are some of the biggest challenges dealers are facing, rated by perceived importance?
1 2 3 4 5 (1 = Low Importance, 5 = High Importance)
Parts shortages
Aged inventory
Changes in lead flow (e.g. lower foot traffic, higher web traffic) Rising product prices / interest rates
New customer conquest (service and sales)
Customer retention (service and sales)
Hiring / retaining talent
Cybersecurity or system-based outages
100%
0%
100%
9
Powered by FlippingBook