Connect
How to Connect With Customers in 2026
Meet Customers Where They Are Respond through the same channel your customer uses. If they reach out by text, reply by text; if they contact you on social media, reply there. Matching their preferred communication method shows respect for their time and helps build trust.
Centralize Internal Communications Keep all customer interactions in a single, shared system to prevent messages from getting lost between departments. Avoid ad-hoc methods like sticky notes or individual email chains. A centralized platform ensures everyone on the team has visibility into the customer’s history and needs.
Create a Consistent Communication Cadence Set a regular schedule for updating customers on the status of their orders or service work. Even if there’s no progress to report, let them know. A weekly check-in, for example, reassures customers, manages expectations, and strengthens long-term relationships.
Use CRM and Text Messaging Tools Leverage CRM platforms and integrated text messaging to streamline communication and keep a clear record of customer interactions. Texting, in particular, is growing in popularity among RV buyers. Monitoring and managing these communications ensures consistency and responsiveness across the sales and service cycle.
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