RV dealers today are navigating a turbulent market.
From aging inventory and high interest rates to shrinking foot traffic and unpredictable demand, things can feel unsteady. Add in rising financing costs, ongoing market consolidation, and the challenges of adapting to new technology, and it’s clear this is no ordinary cycle. Yet despite these headwinds, dealers continue to move units and deliver quality service, demonstrating real resilience and a focus on the right things.
What sets the most successful dealerships apart? Adaptability.
Connect: Build stronger relationships with customers, OEMs, and dealership technology providers.
Simplify: Streamline operations through data, analytics and automation.
Grow: Turn challenges into opportunities for long-term success.
Dealers who embrace these principles—powered by analytics, a digital transformation mindset, and a renewed focus on community—will not only endure but thrive in the years ahead.
Frank Tamburrini General Manager, IDS
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