Simplify
Industry Snapshot: Where Dealers Are Digitally Transforming Their Operations
In our 2025 survey of RV dealers across North America, we asked which areas of their dealerships they plan to invest in to improve efficiency in the year ahead. Most dealers chose Customer Relationship Management (23%), Marketing (21%), and Service Management (19%) , indicating a strong focus on enhancing the customer experience and strengthening relationships with returning customers.
4%
8%
21%
Analytics Service management
Sales management Parts management Customer relatioship management Marketing Other
19%
23%
13%
13%
21
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