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Automation: All Eyes on AI
Artificial Intelligence (AI) is one of the fastest -growing areas of digital transformation, both within the RV dealer industry and across the broader world. What’s clear is that AI is here to stay. Dealers, manufacturers, and technology providers will all need to determine how best to leverage it to enhance operations and drive long-term value. In our 2025 survey of dealers across North America, we asked whether they are using AI in their dealerships. Most reported that they are either already implementing it or planning to, while nearly as many said they are not.
Yes No Not yet, but I’m planning to
36%
24%
40%
26
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