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Industry Snapshot: How Do RV Dealers Feel About AI?
In our 2025 survey, RV dealers across North America anonymously shared their sentiments about AI.
“It is where the future is going in every software system needs to involve into it.” “I believe that those dealers that adopt AI will achieve growth and market share much faster. How a dealer uses AI will determine if they are a winner or a loser in the next few years.”
“Concerns about unforeseen autonomy issues...”
“Making it hard for dealers and customers to know facts from fiction. Just photo ads alone become misleading.”
“Doesn’t seem genuine. Too easy to tell it’s AI.”
“It will take the person out of the job.”
“Great tool used the right way.”
“I find that our AI chatbot just angers customers more than anything. The transcripts are usually good for a laugh.”
“It should be a net benefit.”
“The only application for AI that we’ve done so far is in some of our marketing initiatives…It can give you some interesting ideas, but ultimately, you have to flesh them out yourself anyway.”
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