IDS 2026 RV Industry Trends Report

Simplify

Automated Communications

While dealers agree that the human touch is essential when buying an RV, using your DMS, CRM or other communication tools to deliver timely, channel-appropriate communications can help strengthen customer relationships. The key is being proactive: keeping customers informed throughout the sales and service cycle while creating opportunities to bring them back after the sale. By templating or automating messages , dealerships can establish a consistent cadence and style of communication, leading to a stronger and more seamless customer experience.

Sales Communications to Automate

Service Communications to Automate or Template • Appointment created notification • Work order status updates • E-signature work order approvals and invoices • Parts order status updates • Work order completed notification • Pick-up date notification

• AI chatbots • Web and social media ads • Service appointment reminders • Referral offers • Post-sale request for online reviews • Post-sale NPS survey request • Unit-matching alerts based on customer records • Birthday greetings & other personal touches

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