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Building Relationships Beyond the Sale
A relationship with your customer doesn’t stop once the keys are in their hands. Dealers can strengthen customer relationships by extending support well beyond the initial sale. Providing help videos on RV maintenance, sending timely reminders and communications, and sharing practical advice or resources all add value to the ownership experience. By positioning themselves as ongoing partners in their journey, dealers can build loyalty and long-term trust. A CRM Approach to Service Most dealers have adopted some form of Customer Relationship Management (CRM) tool to help drive sales. Increasingly, they are extending those tools and best practices to service as well. By using service CRM systems proactively , dealers can remind customers about upcoming maintenance, encourage seasonal check-ins, and keep service bays full even when sales slow down. This kind of outreach—such as sending a message that says, “It’s been six months; here’s what we typically see” —helps drive steady service business during slower periods and strengthens long-term customer relationships.
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