Simplify
Dealer Perspective: Utilizing a CRM for Service
I'm second generation with our business. I grew up through our service department, running things for our service department, and moving through the business.
I think a lot of businesses look at it in terms of sales, which is important, but the biggest thing our dealership is designed for is taking care of our guests after the fact. That's the most important thing for customer retention. The service CRM part of that just helps us be more proactive in how we take care of our guests—trying to figure out how we can take care of them quicker and better, and provide the service they expect in today's world. Having a sales CRM, and having used that for years from different providers, and knowing what importance it has provided to us on the sales side, it just was a no-brainer to do it for service. It helps with communication.
Chad Goedken Sun & Fun RVs
Learn more about IDS ServiceCRM
31
Powered by FlippingBook