IDS 2026 RV Industry Trends Report

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How Can We Move the Industry Forward Together? The RV industry is witnessing an overarching shift in dealership leadership, as many businesses transition from first- to second- or even third-generation management. With this change comes a new set of expectations when it comes to technology. Emerging leaders want modern DMS solutions that are faster, simpler, and more intuitive . And because many dealerships are legacies passed down to children and grandchildren, technology isn’t seen as just a tool for today, but as an investment in the long-term strength of the business. Dealers are working smarter than ever. They’re leveraging data to make more informed decisions, using benchmarks to measure and improve performance, streamlining operations, and empowering their teams to work more efficiently and with sharper focus. We’re also seeing collaboration between dealers, OEMs, and technology providers like never before, and it’s paying off. It’s strengthening customer relationships but reinforcing the bonds that tie the RV industry together. Perhaps the most important lesson from recent years is this: technology can never replace relationships—it should strengthen them.

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