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Benchmark Your Dealership’s Performance Against the Industry
If you’re only benchmarking against yourself, you’re not getting the full picture.
It’s not enough to simply measure your performance year over year. You also need to understand how you stack up against the industry. How are other dealers in your region performing? How do you compare on a national level?
Key Sales Benchmark Metrics
Key Service Benchmark Metrics
• Sales margin • Financed deal structures (rate, term, down pmt, etc.) • F&I income as % of selling price • Finance and product penetrations • Deliveries per salesperson
• Repair Event Cycle Times (RECT) • Sales per work order (labor, parts, extras) • Billed hours per work order (warranty, external, internal) • Tech efficiency • Tech to service writer ratio • Effective labor rate • Parts margin
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