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Industry Snapshot: Dealership Sales Focus
In our 2025 survey of RV dealers across North America, we asked: aside from unit sales, where will you focus your attention this year? The majority of dealers indicated they plan to prioritize customer pay service work (20%) , followed by insurance service work (14%) , with accessories upsells (14%) close behind. Many also highlighted warranty service work (11%) and F&I (11%) as key focuses.
The takeaway: dealers are looking for opportunities to maximize the value of every unit sale through add-ons and additional services. This trend speaks to the focus on long-term customer relationships within the RV industry, where units often serve as a lifestyle investment. By focusing on accessories, service, and parts, dealers can enhance the ownership experience, build loyalty, and create recurring revenue streams beyond the initial sale.
Where will you focus your attention this year?
Rentals Customer pay service work Insurance service work Warranty service work Accessoories upsells Over-the-counter parts sales F&I Other
Used unit sales
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5%
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38
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