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Industry Snapshot: Cybersecurity in 2026
In our survey of RV dealers across North America, we asked how prepared they feel against cybersecurity threats. 27% of respondents said they feel “very prepared” , a 10% increase from last year. Meanwhile, the share of dealers who feel “not prepared” decreased slightly (11%) . These results suggest a growing awareness of cybersecurity risks and an increasing effort by dealers to protect their businesses.
How prepared do you feel your dealership is against cybersecurity threats?
I don’t know
Very prepared
Somewhat prepared
Not very prepared
11%
9%
53%
27%
43
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