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Sales: A Focus on Profitability Over Volume
Though unit sales dipped by 7% from January to September 2025, compared to the same period in 2024, the story on the salesfloor is one of impressive financial health. For the first time since 2021, sales margins are on the rise, posting a 2% increase this year. This reversal indicates a successful pivot toward higher -quality, more profitable deals. This trend is further bolstered by the continued strength of the Finance & Insurance (F&I) department. F&I income as a percentage of revenue has grown by another 0.75% in 2025. Together, these metrics show that dealerships are effectively maximizing the revenue generated from each unit sold, offsetting the slight decline in sales volume.
Units Delivered by Year
80k
60k
40k
20k
0k
2018
2019
2020
2021
2022
2023
2024
2025
7
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