IDS 2026 RV Industry Trends Report

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Sales: A Focus on Profitability Over Volume

Though unit sales dipped by 7% from January to September 2025, compared to the same period in 2024, the story on the salesfloor is one of impressive financial health. For the first time since 2021, sales margins are on the rise, posting a 2% increase this year. This reversal indicates a successful pivot toward higher -quality, more profitable deals. This trend is further bolstered by the continued strength of the Finance & Insurance (F&I) department. F&I income as a percentage of revenue has grown by another 0.75% in 2025. Together, these metrics show that dealerships are effectively maximizing the revenue generated from each unit sold, offsetting the slight decline in sales volume.

Units Delivered by Year

80k

60k

40k

20k

0k

2018

2019

2020

2021

2022

2023

2024

2025

7

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