In talking with friends and colleagues in the RV industry, the general consensus is the rest of 2024, and the first few months of 2025, will continue to present a challenging environment as far as retail demand. While the headwinds appear to be lessening, the fact is interest rates and the contentious election year – among other factors – are still contributing enough economic uncertainty that consumers are willing to wait until at least Q2 of next year before pulling the trigger on a major expenditure such as an RV. That said, most people still point to the allure of outdoor recreation and the desire to enjoy memorable experiences with friends and family as reasons to be optimistic for the long-term health of the industry.
Rick Kessler RVBusiness
To stay competitive, dealerships must embrace innovative strategies and leverage emerging technologies. By focusing on data-driven insights, digital transformation, untapped revenue sources, and robust cybersecurity measures, dealerships can position themselves for long-term success in the RV market.
Anita Lien RVDA of Canada
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The Next Frontier of RV Dealership Management
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