The 10,000-Foot View
What demographic is buying the most RVs from your dealership?
First choice
Last choice
Families with young children
Retirees
Families with older children
Young couples
Singles
IDS 2024 RV Dealer Industry Survey
We surveyed RV dealers across North America to identify the most common customer demographics they encounter. While recent narratives suggest a rise in younger buyers purchasing RVs for remote work and affordable vacation options, the data tells a different story. The majority of dealers reported that families with young children remain their primary customers. Interestingly, retirees emerged as the third most frequent demographic, underscoring the continued relevance of this group. Dealers should not overlook retirees when crafting their marketing strategies, as they represent a significant and valuable segment of the market.
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The Next Frontier of RV Dealership Management
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