Building Customer Trust Through Dealership Cybersecurity As the world moves into a more connected era, the threats of cyberattacks and data breaches loom larger, making cybersecurity a paramount concern for businesses of all sizes and types. It’s easier for attackers to find and exploit vulnerabilities in on-premises servers than it is for Cloud . Many in-house on-premises systems might only have two physical servers that can help each other if one breaks. By contrast, a Cloud provider can easily move their computer servers between their data centers if something goes wrong. 16 % 6 %
How concerned are you about potential cybersecurity threats to your dealership's digital infrastructure?
38 %
In an IDS survey of RV dealers across North America , an overwhelming 41% stated they were concerned about potential cybersecurity threats to their dealership’s digital infrastructure.
41 %
Extremely concerned Concerned Neutral Not concerned
What This Means For Dealers:
Your dealership has a lot of data on hand, from customer information to inventory information. You use data to: • Target and acquire new customers • Sell and service specific things to customers • Retain and possibly increase products and services adopted by customers
Reacting to a Cybersecurity Breach
1. First , identify the breach's scope and isolate the compromised systems to prevent further spread. 2. Second , engage with a cybersecurity firm to understand the nature and extent of the breach. They can guide you on the best remedial steps and how to safeguard against future attacks. 3. Third , inform stakeholders, be it employees or customers, about the breach. Being transparent can help maintain trust and showcase the company’s commitment to addressing and rectifying the issue.
More than that, mobile phones, tablets, laptops, and computers store and process incredible amounts of data, so you shouldn’t overlook or minimize your dealership’s cybersecurity measures. As a rule of thumb, companies should spend about 10% of their IT budget on cybersecurity, including employee training. A significant trend among RV dealerships in their bid to bolster cybersecurity is the move to cloud solutions. With IDS Cloud , your data isn’t just stored; it's fortified. By keeping it in a remote, highly secure facility, dealers can access their data anytime, anywhere, ensuring agility and flexibility in their operations. The core of building trust in this digital age lies in ensuring the safety of consumers in the vast cyberspace. A secure digital foundation not only shields your dealership from cyber threats but underscores your commitment to customer safety.
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