FOREWORD FROM THE GENERAL MANAGER
FRANK TAMBURRINI General Manager, IDS
In the age of digitization, there's a common misconception that the surge of advanced solutions might overshadow the irreplaceable value of human interaction. But the reality of the modern RV dealership world tells a different, more compelling story. It's a narrative where technology and human touchpoints are not at odds but complementary. Whether it's the service technician who remembers the tweaks he made to an RV last summer or a salesperson who knows you have three kids and suggests a model with bunk beds – technology amplifies these personal moments to ensure that the customer never feels like just another number. The future of RV dealerships isn't about choosing between technology and human touch—it's about harnessing the strengths of both. In our 2024 RV Industry Trends Report , we've distilled these very principles, shedding light on the optimal balance between technological innovation and genuine human connection.
What’s Trending in 2024
1. Steering Through the 2024 RV Market Landscape Setting the Scene Navigating the Financial Landscape The Inventory Balancing Act 2. Diversifying Your Revenue Streams More Service Work on the Horizon Accessories as a Profit Center Financial and Insurance Services: Simplifying Ownership 3. Digitally Enhancing the Customer Experience Who Should You Sell To? Mobile-Friendly Is Now Mobile-Mandatory Building Customer Trust Through Dealership Cybersecurity
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