Over the last decade, technological advancements in the RV industry have lagged behind other industries. But the times, they are a-changing. RV tech is getting smarter, faster, and more efficient. Dealership management system providers like IDS are offering tools to automate processes in all areas of your dealership, from service to sales to parts management. The way customers interact with RV brands is also changing. Customer relationships are the foundation of everything we do, and dealers are adapting their processes and adopting new technology to strengthen their customer relationships.
THE ONLINE EXPERIENCE Lengthy wait times for new RV purchases can make it hard to gain the trust of new buyers. Dealers will also have to work harder to gain that trust in the year ahead. One of the best ways to start the customer journey on the right foot is through your dealership’s online presence.
Generally, Millennials prefer their first interaction with a business to be online. Your website is an important place to differentiate your dealership from others in your area. Show customers everything they need to make a smart purchase- from unit information, to price point recommendations, to proper vehicle maintenance. According to the Power Review Report, almost 80% of consumers sought websites with product reviews in 2021, rising from 63% of consumers in 2018 — so make sure your Google My Business pages and social media
profiles are updated with recent reviews.
Your website is also a primary source for prospective customers to gather information about your products, so they can come to your dealership prepared. But according to an IDS survey of RV dealers across North America, 60% of respondents don’t currently have an online catalog of products . This is a missed opportunity, especially if your competitors offer product information online.
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