IDS 2023 RV Industry Trends Report

4. Learn to spot rogue URLs

Related to social engineering, make sure you and your employees learn how to spot rogue URLs. You don’t want to click on malicious links that end up infecting your computer. Keep an eye out for issues like misspellings in the URL. A website might look legit at first glance, but there could be a one-letter difference that separates a real company’s website from an imposter’s. Also watch out for situations where the real URL is masked, such as in hyperlinked text. Don’t click if you don’t know where that URL will take you.

CATALYTIC CONVERTER THIEVES

Hold on to your catalytic converters! Catalytic converter theft rose more than 325% in 2020 over 2019 and continues to rise. In 2022, the RVDA, NADA, and 11 other industry partners sent a letter to the U.S. House of Energy and Commerce Committee in support of a new bill to combat rising catalytic converter theft. Many dealers have had to hire an armed guard at night and install security cameras.

IS YOUR DEALERSHIP F&I COMPLIANT?

Identity fraud was up 100% in 2021. If your dealership was the last place a customer provided their information, your business could come under fire. F&I continues to be a profit center for dealers but with the influx of sales and service at dealerships, F&I best practices can fall to the wayside.

If you’re using spreadsheets to store private customer information, you’re leaving your business open to security risks. Dealers should be proactive in demonstrating compliance and good faith to customers. Being F&I compliant will not only build customer trust in your dealership but also protect it from legal action. Leverage your dealer management software to keep detailed customer histories and records of communications securely. You can also put security measures in place against identity theft by offering driver’s license scanning at the point of sale.

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