"In years past, most often the RV purchaser was the husband or a man. This is changing and there are a lot more women RV Owners. There are also a lot more women in the industry as a whole. Ten years ago, the ratio was probably 80-20 now it seems to be more like 60-40”
KIMBERLY SCHULTZ Director of Professional Services at IDS
ANECDOTALLY, WHAT PERCENTAGE OF BUYERS THAT PATRON YOUR DEALERSHIP ARE WOMEN?
70%
60%
50%
40%
30%
20%
10%
0%
Less than 25%
Between 25-50%
Between 50-75%
More than 75%
Source: IDS Survey
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