IDS 2023 RV Industry Trends Report

"In years past, most often the RV purchaser was the husband or a man. This is changing and there are a lot more women RV Owners. There are also a lot more women in the industry as a whole. Ten years ago, the ratio was probably 80-20 now it seems to be more like 60-40”

KIMBERLY SCHULTZ Director of Professional Services at IDS

ANECDOTALLY, WHAT PERCENTAGE OF BUYERS THAT PATRON YOUR DEALERSHIP ARE WOMEN?

70%

60%

50%

40%

30%

20%

10%

0%

Less than 25%

Between 25-50%

Between 50-75%

More than 75%

Source: IDS Survey

5 5

Powered by