DIGITAL PAYMENTS Digital payments enable dealers to receive payments without customers needing to step foot in their dealership. While dealers may still be met with some resistance from customers, old attitudes towards payments are shifting. As contactless payment apps like Uber, Postmates, Google App Store, and more see higher and higher adoption among all age groups, customers are more likely to welcome contactless payment options for RVs as well. According to eMarketer forecasting analyst Oscar Orozco at Insider Intelligence, there are projected to be 6.5 million new mobile wallet users per year from 2021 to 2025 , more than 4 million of which will be Gen Z.
ONLINE AND HYBRID EVENTS This year, some events have adopted a hybrid approach, offering both in-person and online sessions. The question now is, how do organizations plan events for the year ahead? In an IDS survey of RV dealers across North America, when asked what types of events dealers prefer or plan to attend in 2022, 56% of respondents said in-person events. However, a not insignificant 28% said online, while 16% said hybrid . The benefits of online and hybrid events, including accessibility and less overhead costs, may encourage event organizers to adopt a new approach moving forward.
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