Who Should You Sell To? According to an IDS survey of RV dealers across North America , the demographic that has shown the most interest in buying RVs recently are Families with Young Children at 34%, followed by Millennials/Gen Z at 28%, and then Retirees at 25%.
What demographic has shown the most interest in buying RVs recently?
6 %
Other (please specify)
9 %
Not sure
34 %
Families with young children
25 %
Retirees
28 %
Millennials / Gen Z
0%
5%
10%
15%
20%
25%
30%
35%
40%
The new RV enthusiasts aren't just retirees, but a colorful mix of families with young children, spearheaded by Millennials and Gen Z. With a diverse set of new RV enthusiasts comes a varied set of expectations and needs. The younger and more diverse set of customers are often less experienced in handling minor repairs and fixes.
What This Means For Dealers:
• Families with young kids might prioritize safety features, easy-to-clean interiors, and entertainment systems. • Millennial or Gen Z travelers might be looking for tech-friendly amenities, eco-friendly features, and spaces designed for both work and leisure, reflecting the rise of remote work and the digital nomad lifestyle. • Given the less handy nature of the newer demographics, dealers could bolster their service and post-sale offerings.
Mobile Friendly is Now Mobile Mandatory With more consumers accessing websites via smartphones and tablets, the importance of mobile optimization can't be stressed enough. The modern consumer often begins their research on a mobile device, making their first impression of a brand or product from their phone.
• A site that loads quickly, displays correctly, and offers a smooth user experience on mobile devices isn't just good practice—it's a business imperative. • Similarly, your website should be easy to navigate, have quick load times, and clear calls to action. • Offer your customers online service bookings, digital payment options, and personalized post-purchase follow- ups.
12
Powered by FlippingBook