Maintaining frequent and transparent communication with customers through the entire sale and service cycle will be tantamount to winning new business and retaining current customers. This is where Customer Relationship Management (CRM) software comes in handy. It gives dealers the ability to manage a database of customers and maintain frequent communication with each customer using streamlined, automated messaging. There are CRM tools on the market now that integrate with your dealership management system, offering dealership-specific features like alerts when newly added inventory matches a customer’s purchase interest, centralized leads sourced from your website, manufacturers, and other sources, as well as automated updates to customers on repair order statuses and promotional offers. One of the biggest benefits of an integrated CRM is its ability to create a customer footprint throughout the entire dealership. This gives your team better visibility into their interactions with your dealership, so your team can provide them with better service.
WHAT SERVICES PROCESSES WOULD YOU LIKE TO AUTOMATE AT YOUR DEALERSHIP?
Source: IDS Survey
SERVICE AUTOMATION Skilled technicians are still in short supply and in high demand. While there isn’t an easy fix, you can improve your team’s efficiency by automating manual tasks. Automation enables teams to focus on revenue-driving activities during the busy season. What’s more, you can digitize and streamline communication between technicians and your service office, and your service office and parts department by automating service updates and digitizing parts requests. Service automation will help with reducing Repair Event Cycle Time (RECT), which is a key priority for dealers in the year ahead.
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